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Outcome Assessment Results
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For Academic Year 2010-2011
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Student Learing Assessment BBA
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Student Learning Assessment for the Bachelor in Business administration
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Intented Student Learning Outcomes fos the Bachelor in Business administration:
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Graduates of bachelor degree programs in business should be able to demonstrate that they have:
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1. An understanding of the functional areas of accounting, marketing, finance, management, and economics.
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2. An understanding of the legal and social environment of business.
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3. An understanding of the global environment of business.
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4. An understanding of the ethical obligations and responsibilities of business.
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5. The ability to use business tools.
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6. The ability to demonstrate information literacy.
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7. The ability to communicate effectively.
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8. The ability to apply knowledge of business concepts and functions in an integrated manner.
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Assessment Tools/Methods for Intended Student Learning Outcomes-Direct measures of Student Learning
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Performace Targets/Criteria for direct Measures
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1. Development of a case about a real company in Guatemala
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All students for a BBA will score at least 70% on the final presentation of the real case
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2. Final average grade
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The final average grade has to be at least 75 in order to get the BBA degree.
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Assessment Tools/Methods for Intended Student Learning Outcomes-Indirect measures of Student Learning
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Performace Targets/Criteria for direct Measures
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Surveys, dealing with current students’ perception of their own learning
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On the exit survey instrument, at least of 80% of graduating seniors will indicate that they were successful in achieving the intented learning outcomesfo the BBA degree
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Surveys alumni’s perception of their own learning or of their current career satisfaction
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On the survey instrument, at least 80% of Alumni will indicate that their learning in the BBA equipped them very well for their current employment
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